Does culture determine a successful business?
January 26, 2015
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Prior to starting Que Ventures, then I had a successful career in financial services.  It was successful from the outsider’s perspective because I was compensated nicely.  I worked with lots of fantastic people, and they are the reason it took me so long to start another business.  My friends and family would complain they hated their jobs, and I didn’t mind mine.  So much of business success depends on culture.  As a small business owner, it is important to define your company culture to fit your customers and employees, but also yourself.

But I was not satisfied with my job and wanted to work where I had some passion.  Since starting Que Ventures, then I feel much more successful, but have yet to make the same amount of compensation.

Inspired by Learn How to Build a Happy Startup, I feel like the content provided on Que Ventures is validated by the concepts in the book.  It all starts with feeling passionate about a problem.

The path to a profitable business starts with recognising where your passion lies. And don’t just think ‘which hobbies do I enjoy?’, but rather ‘which problems do I see that need addressing and get me excited?’.

Outside of the passion, the purpose drives your company.  Understanding why you come to work in the morning provides a competitive advantage.  For me, I want to help people turn their passion into a small business.  I enjoy business building and want to help those without a formal training.

Businesses with a higher purpose have a real resilience to them. They have a reason for being that sets them apart from greedy corporations that give business a bad name.

Understanding the company purpose makes the strategic decisions and planning easier.  Does this fulfill my purpose?  If not, then it is not the correct action for your company.

Purpose allows leads to engagement with prospective consumers.  Values stems from your purpose.

Umair Haque, the renowned writer and economist, recently stated that “we’re on the cusp of a values-driven revolution”. He highlighted that consumers now are much more careful about who they buy from and whether they represent the values they hold dear.

Think about Google and their purpose full motto of “Don’t be evil.”  As Google expanded, then they could filter possible strategic moves through this purpose.  If you have trouble determining your strategic plan, then think back to why you started your company.  What was the main reason?

The quotes are provided by The Happy Startup.  If the concepts are appealing, then listen to their Introduction to the The Happy Startup Home School.