How to Determine your Market
November 11, 2014

As you develop any business idea, then it is important to understand the market size and how that will impact your strategy and goals. If a market is really large, then there are more competitors, but also opportunities to compete within a niche.  For example, the jewelry market is very large, but offers niche opportunities, such […]

Does your logo and color scheme make a difference?  Yes. Should you spend limited time and money to create the perfect logo at the start?  Probably not, but your logo represents your brand.  Your brand represents your story.  It is important to think about your logo and create a logo that helps identify your company. There […]

How does Twitter work for Business?
October 17, 2014

If you read any articles about engaging your customers, than most say “use social media.”  But what does that mean? How does one actually leverage “social media” into sales? The basic strategy revolves around you and your company.  Social media, and specifically Twitter, enable you to provide an informal method to tell your story.  Twitter […]

How does Social Media help my business?
September 23, 2014

If you  are wondering how social media works, then you are not alone.  If you constantly hear about “using social media” in articles to help small business, then you are not alone. You probably know more than you think and are likely familiar with the major players in of social media.  Those main players are: Facebook […]

In the Que: Strategy
September 9, 2014

Strategy In preparing for battle I’ve always found that plans are useless, but planning is essential. – Dwight Eisenhower Strategy is all about the plan to achieve your goal.  Strategy is the road map to success.  In the What is Strategy? post, we proposed that strategy outlines the plan, but is subject to change due […]