Why Why Matters
November 21, 2014

As a small business looking to find or reinforce your voice, then you may be searching for your “why” or sense of purpose to convey and connect with customers.  As you are on the lookout for the “why” then you’ll likely find it all over the place. For example, I attended a small business presentation […]

How does SEO work?
November 12, 2014

As you review marketing tips from around the web, then you may feel overwhelmed with the amount of information about search engine optimization (SEO).  Like everything, the SEO world has evolved throughout the years as technology has changed.  Initially, search engines (i.e., Google, Yahoo) were primarily the portals to the internet 10-15 years ago.  Increasingly, […]

In the Que
In the Que No. 4: Social Media Strategy
November 10, 2014

Social Media Strategy They don’t care what you know until they know you care. – Unknown Origins Social Media works when you are engaged with the community.  You need to show you care, before they care about your company. The key to gain followers, drive traffic, generate leads or any goal is simple.  Provide content […]

Does your logo and color scheme make a difference?  Yes. Should you spend limited time and money to create the perfect logo at the start?  Probably not, but your logo represents your brand.  Your brand represents your story.  It is important to think about your logo and create a logo that helps identify your company. There […]

How does Twitter work for Business?
October 17, 2014

If you read any articles about engaging your customers, than most say “use social media.”  But what does that mean? How does one actually leverage “social media” into sales? The basic strategy revolves around you and your company.  Social media, and specifically Twitter, enable you to provide an informal method to tell your story.  Twitter […]