Hopefully everyone is off to a great start on their New Year’s Resolutions. If you are like us, than you wanted to increase traffic to your company web site through a business blog and become more active on social media.
To help everyone out, then here are 3 tips.
- QuickSprout. We are big fans of Quick Sprout and provide many of their infographics (see below). The daily newsletter shares a quick and easy to read story that helps understand how to use content marketing and social media correctly. The blog works because material is consistently provided and anchored to real world news items.
- Contently. We rely on Contently to understand content marketing and aid in our storytelling. The Contently materials focus on how to produce great content that resonates with your audience. Many of their articles include major brand campaigns, which helps a novice understand what and why something works to engage consumers.
- Get It Out There. This is a directive to start. One of the main drivers of consistent traffic is having new information provided to the company blog. Consumers want something new to read, so if you are not providing new content, then there will not be a reason to return to your site. Everyone has habits, and if you can include a content schedule into your workflow, then blogging will become part of your habit. The site will build over time and you will figure out what types of content engage your audience.
To show why these tips matter, then here is an infographic about How Blogging Impacts the Bottom Line, obviously provided by QuickSprout.